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Description
The Language of Trust: Selling Ideas in a World of Skeptics -- Michael Maslansky, PaperbackWhat to Say, How to Say It, Why It Matters If you're trying to sell something whether it's a product, a service, or an idea you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients

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