★★★★★ 5
Cute, fun, witty story!
Format: Hardcover
4.5 stars from me because this is the cutest, wittiest, most fun story I’ve read in awhile. Debut author and former Bustle employee, Emma Lord, knows the Twitterverse and modern landscape in which she writes and it shines brightly. On top of being deeply invested in this story, I think I have an extra appreciation for this because I work in social media, and love all the talk of brands, campaigns, PR moves on social, etc. Which brings us to our characters...
Jack and Pepper are classmates whose families own popular, competing restaurants in NYC. One day, a Twitter feud breaks out between the twos business leaving Jack & Pepper unknowingly dueling it out in a battle of wits and memes from their respective brand pages. What happens when they find out who is on the other side of the tweet war? And what about all of those feelings they’ve developed for each other IRL? Tweet Cute masterfully tells the story of growing up in the modern world and finding yourself, and your people along the way.
While this is labeled “romance” and certainly is at times, I would say that the romance aspect is a slow burn and actually isn’t what made me love this novel. I loved it for it’s sweet, sweet storyline that tied in everything millennials & gen Zers deal with on a daily basis (social media, viral posts, etc.) with its witty quips, fun characters and so much more. Jack, Pepper, and all of their respective family members and friends are characters I can totally see living in a TV series someday, that’s how much fun they are.
If you’re looking for a breezy, lighthearted, adorable story to lose yourself in this year, add Tweet Cute to your TBR, now!
I want to thank NetGalley, Emma Lord and Wednesday Books for giving me an ARC of this book in exchange for an honest review.
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Reviewed in the United States on January 22, 2020